CRAFT YOUR UNIQUE SELLING PROPOSITION
A unique selling proposition (USP) is a great way to stand out from the crowd. It’s how successful coaches share what makes their business special and differentiates it from other coaches. It can be as simple or complex as you like. The key thing is that it needs to be clear, concise and compelling. You should always ask yourself “why should someone choose my coaching services over those of my competitors?” This question will help you to identify your USP. Here are some examples of USPs: My coaching style is based on an understanding of human behavior. I provide more than just advice – I teach people how to change their lives. I take the time to get to know each individual so we can create a personalized plan together. I make sure every client feels comfortable throughout our coaching sessions. My coaching program has been developed using scientific research. If you're not sure what makes you unique then ask your clients! You probably have a blind spot for how your coaching skills benefit clients. If you don't have clients yet, ask a friend to share what they believe to be unique about you. Creating a unique selling proposition (USP) for your business can communicate the benefits of your business be an effective way to motivate customers to purchase your products or services. To help you create your USP, we’ve compiled a blog with some of the best strategies and tips. First, think about your target market and what they need. Do research to determine what makes your product or service unique and what benefits you offer that competitors don’t. This will be the foundation of your USP. Next, develop a clear statement that communicates the primary benefit of your product or service. Keep it short, direct, and easy to understand. The goal is to create a statement that will resonate with customers and make them want to buy from you. Third, make sure your USP is visible and consistent across all platforms. Place it prominently on your website, in your ads, or on your social media accounts. This will help customers remember your business and what makes it stand out. Finally, test your USP to make sure it’s effective. Pay attention to customer feedback and use it to optimize your message for maximum impact. By following these tips, you can create a USP that will help your business stand out from the competition and attract more customers.
CREATE A SIGNATURE COACHING OFFER
DETERMINE YOUR IDEAL CLIENT
MARKET YOUR COACHING BUSINESS
BONUS - WRITE A COACHING BUSINESS PLAN